For the upcoming Adobe Summit event, Adobe requested a shareable, social component integrated with the event experience. Working with Razorfish, multiple concepts were proposed, but we decided on a concept that would add value for the company in the longer term, something that could be repurposed for future Adobe events and enhance the experience overall. We called this experience "Summit Alive".
A living, breathing heartbeat of the Summit, visualized through shareable content and data, streaming live from event attendees and speakers. This heartbeat is formed in real-time, living on a timeline and color coded by industry.
Unique and measurable data points are gathered throughout the span of the event, that can be leveraged to define conference trends which the attendees and Adobe itself can leverage in the future.
Through this content curation platform, Adobe is positioned as a brand with unique, timely and engaging content, and on the forefront of industry trends.
Outside of events on the microsite, the heartbeats are turned off with exception of the Adobe wave (since this is content they can control throughout the year). The microsite evolves into a newsroom of sorts, which tracks trends in the industry through news articles, social content collected from fans of the brand, and Adobe news and social content.
Strategy & Concept
Design & Production