There has always been lots of work that ends up on the cutting room floor in my biz, usually going through 5 or 6 versions of an idea before settling on the final. I came across a brief opportunity recently to create branding for the The Oscars 90th Anniversary. I believe they felt they needed a bit more exploration before moving forward with their chosen option, which they had previously created internally. But, as they say in the movie biz, it was an honor just to be nominated!
I wanted to sell in a concept that focused on the amazing content, people, and creativity that filled those 90 years of cinema. I presented a concept that was ever-changing, a logo that featured this content in a new manner every time they saw it.
Note: "The Oscars" logo is an existing logo, I was tasked to create the "90th anniversary" portion to work along with this logo.