Macallan gave us the task of extending the reach of their new campaign and create noise around the brand.
Our main concept was based around the idea of distractions. In today's society, we have an information and content glut, we are tied to our devices, relying on them to give us our daily fix of news, gossip, entertainment, noise. We are distracted from the real world around us and would like for you to turn off, sit down, have a drink and experience the real world, real conversations, reality.
With this concept, we wanted to help the audience cut the cord and make real moments happen outside of their newsfeed. The Room 6 app puts the power of time back in your hands and opens up the possibility of real life moments.
Art Direction & design
Strategy & Concept