Lazar Partners is a New York based PR firm specializing in healthcare clientele. The company was in need of a complete rebrand from the ground up. I was tasked with defining the logo, look and feel, brand guidelines, brand strategy, voice, collateral materials, and website.
“Catalyzing Connections” was defined as the tagline, which informed the content of the logo. Lazar Partners is the catalyst that builds these connections which allows their clients to grow in the right direction. A calm, cool color palette and a soft, simple sans serif font was selected along with photography that defined the lifestyle and image of the company and its clientele.
A responsive website was built that kept the focus on their client relationships and niche within their industry. This site was also created as an introduction to broaden their reach beyond their existing client base, so the company’s services were clearly displayed up front and defined by iconography. I wanted the company to start to become a source of expert advice for their defined niche, so a twitter feed was added to the homepage to keep the conversation fresh. A blog with longform articles and fresh content related to their industry niche will be added in the future.