I had an opportunity recently to take a little road trip. I was living in New York at the time and was getting pretty homesick for my home state of California.
During this time, I noticed in my industry that many companies were veering away from traditional advertising in favor of honest, engaging, fun, shareable content created on a daily basis. I wanted to explore this format for my own personal brand by telling a story documenting a turning point in my life.
I decided to take a month long cross country road trip and document my experiences, thoughts and inspiration in the form of writing, video, photography and illustrations. I serialized the content by releasing one post per day, creating a storytelling aspect to my travels that my friends can tune in to on a daily basis.